Writing Effective Page Titles For Search Engines
Use up to 80 characters
Use important keywords and phrases unique to the individual page.
Uniquely describes what the page is about.
Make sure it is consistent with page description and web page body.
The first few keywords of your title tag are given the heaviest weight by the search engine, so it is important to dedicate these first few words to your keywords (what customers are searching for the most).
Characters displayed in search engines:
Google – 64 characters
MSN – 68 characters
Yahoo – 110 characters
