25 Website Improvement Ideas

This post aims to give you some ideas to improving a website. Not all the points listed below will be suitable for all sites, but you may be inspired to create new sections or develop new features which will help improve the site from an SEO, usability or usefullness point of view.

Here are 25 great ideas for improving a website:

1. Remove Flash if it is used for navigation or content
2. Increase landing pages – 1 per keyphrase/product
3. Add Google map to location page
4. Add company to Google Local and display in location map – add photos and description to local details
5. Add videos of company’s work (products, showreel etc.)
6. Add call to action on every landing page (online contact form, telephone number etc.)
7. Make sure PPC landing pages are targeted towards the PPC keywords that point to them
8. Add information relating to site, but not already covered (e.g. if a B&B, add local tourist information etc.)
9. Create a News section which is regularly updated
10. Create a company blog to keep public and customers up-to-date on company
11. Create an RSS feed if site is regularly updated – track with FeedBurner
12. Some companies could add photos to Flickr and create RSS feed from photos
13. Flickr photos with geodata tagging appear in Google Maps
14. Create RSS gadget to display RSS feeds on iGoogle, desktop, social networks such as MySpace, Facebook, Bebo, blogs etc. – use SpringWidgets.com
15. Archive old products/events if suitable to increase page count of site
16. User generated content – allow customers to add reviews, comments, images, videos to site if relevant
17. If company is offering a service rather than a product, create a contact form on a Prices page with text saying the service is bespoke to each client, fill out the quick form for a quote
18. Ask all clients of company to create link to company’s site from their own, possibly for a discount/free prize
19. Add breadcrumbs for navigation
20. Add spam captchas to contact forms to reduce spam
21. Target PPC campaigns to certain regions and times if appropriate
22. Add site search box
23. FAQs
24. Install a click-tracking program such as ClickDensity to see where users click and use the data to improve site usability and conversion rates
25. Install a feedback program such as Kampyle to monitor user experiences of the site. Again use this feedback to improve usability and service for the customers

Got any more? Add your comment below. Thanks!

This entry was posted on Sunday, November 2nd, 2008 at 4:58 pm and is filed under Beginners Guide to SEO, SEO Tasks, Site Analysis. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.