404 errors (also known as Page Not Found errors) occur when an incorrect URL is used to access a page on a site. This could be due to the user mistyping a URL, or due to a link pointing to an incorrect URL or a page being deleted, but links to it remain.
Tracking these 404 […]

If you wish to filter out all internal traffic to a site (e.g. all the employees in a company to the company website), then you can create a custom cookie which will be placed on their computer when they view a specific page on the site. You can then set this cookie to be filtered […]

Add the code below to links on your site that either point to an external site, or to download events such as PDF downloads.
The last part of the code can be modified by you to be relevant to the link it is placed in. For example ‘/external-link/bbc.co.uk’ or ‘/download/application-form.pdf’. These ‘fake’ URLs will show up […]

Google Analytics has finally made available graphs to view data on a week-by-week or month-by-month basis. Previously it has only shown data on a day-by-day basis, making it harder to spot trends. This is something I wrote to Google about quite a while ago via their Suggest a Feature page. I’m glad they finally implemented […]

On the 8th May 2007, Google announced a new version of their webstats reporting tool, Google Analytics. There is a nice write-up of it over at Search Engine Roundtable. Google will roll out the upgrade to all users over the next couple of weeks, and on the 17th May, we recieved an email from Google […]