SEO Tutorials

Tracking 404 Errors in Google Analytics

Alex — Sat, 15 Nov 2008 18:01:52 +0000

404 errors (also known as Page Not Found errors) occur when an incorrect URL is used to access a page on a site. This could be due to the user mistyping a URL, or due to a link pointing to an incorrect URL or a page being deleted, but links to it remain. Tracking these 404 [...]

Filtering users with a cookie in Google Analytics

Alex — Mon, 10 Nov 2008 13:33:32 +0000

If you wish to filter out all internal traffic to a site (e.g. all the employees in a company to the company website), then you can create a custom cookie which will be placed on their computer when they view a specific page on the site. You can then set this cookie to be filtered [...]

25 Website Improvement Ideas

Alex — Sun, 02 Nov 2008 16:58:14 +0000

This post aims to give you some ideas to improving a website. Not all the points listed below will be suitable for all sites, but you may be inspired to create new sections or develop new features which will help improve the site from an SEO, usability or usefullness point of view. Here are 25 great [...]

Tracking outbound clicks in Google Analytics

Alex — Tue, 28 Oct 2008 17:39:55 +0000

Add the code below to links on your site that either point to an external site, or to download events such as PDF downloads. The last part of the code can be modified by you to be relevant to the link it is placed in. For example ‘/external-link/bbc.co.uk’ or ‘/download/application-form.pdf’. These ‘fake’ URLs will show up [...]

SES New York

Alex — Wed, 15 Oct 2008 20:23:19 +0000

SES New York is the flagship event of the Search Engine Strategies Conferences. It runs from 23rd to 26th March 2009. Find out more here.

SES London

Alex — Wed, 15 Oct 2008 20:17:26 +0000

SES London arrives on the 17th February, until the 20th. Find out more here.

SES Chicago

Alex — Wed, 15 Oct 2008 20:13:49 +0000

SES Chicago takes place between 8th and 12th December 2008. Find out more here.

SMX Advanced

Alex — Wed, 15 Oct 2008 20:07:33 +0000

SMX Advanced takes place in Seattle on 2nd and 3rd of June 2009. Find out more here.

SMX Munich

Alex — Wed, 15 Oct 2008 20:05:54 +0000

SMX Munich takes place on April 22nd and 23rd. Find out more here.

SMX West

Alex — Wed, 15 Oct 2008 20:04:05 +0000

SMX West takes place from the 10th to 12th February 2009 in Santa Clara, California. Find out more here.