Matt Cutts Keynote Speech at SES London 2007 - parts 2 & 3

Here are parts 2 and 3 of the 5 part video of Matt Cutts’ and Chris Sherman’s keynote speech at this year’s Search Engine Strategies conference held in London.

Part 2

In this clip, Matt talks about the changes in Google’s update procedures over the last 7 years, and debunking rumours on his blog. He also talks about the Adversarial Information Retrieval group, which helps fight spam.

Part 3

Chris asks Matt about the “Co-Opp-Itition” between the search engines - such as the robots.txt, nofollow tags, and sitemaps. Matt also talks about the personalisation of search.

• Matt Cutts SES London Video - part 1
• Matt Cutts SES London Video - parts 4 and 5