New Google Analytics
On the 8th May 2007, Google announced a new version of their webstats reporting tool, Google Analytics. There is a nice write-up of it over at Search Engine Roundtable. Google will roll out the upgrade to all users over the next couple of weeks, and on the 17th May, we recieved an email from Google explaining the new features. I have listed some of their comments below.
What is new?
In the new version, your reports have been redesigned for clarity, greater
visibility of important metrics and ease of use. Here are just a few of the
features you will notice:
- Email and export reports: Schedule or send ad-hoc personalised report emails
and export reports in PDF format. - Custom Dashboard: No more digging through reports. Put all the information
you need on a custom dashboard that you can email to others. - Trend and Over-time Graph: Compare time periods and select date ranges
without losing sight of long-term trends. - FAQs for more details about the new version:
http://www.google.com/support/googleanalytics/bin/static.py?page=FAQ.cs&hl=en_US - Contextual Help tips: Context-sensitive Help and Conversion University tips
are available from every report.
The new interface has everything the previous interface had and more. In
addition, links within reports make it easier to navigate related information
and explore your data.
The following resources are available to help you get the most from the new
Google Analytics interface:
- Report Finder Tool: This tool will help you see where data from the previous
interface is located within the new version (you can also link to it from
within your reports on the left navigation menu):
http://www.google.com/support/googleanalytics/bin/static.py?page=v1v2map.cs&hl=en-GB - Product tour:
http://services.google.com/analytics/tour/index_en-GB.html - Help Centre: The Help Centre includes articles related to the new version:
http://www.google.com/support/googleanalytics/?hl=en-GB - Support: If you encounter any issues with the new version that you cannot
resolve with the Help Centre, you can contact our support team through the
Contact Us link at the bottom of the Help Centre web page, or receive
higher-level support through a Google Analytics Authorised Consultant. Find one
here:
http://www.google.com/analytics/en-GB/support_partner_provided.html - Analytics Help Forum: If you would like to discuss the new version or get
tips from experienced users, please visit the Analytics Help Forum in English
within Google Groups at:
http://groups.google.com/group/analytics-help
A few notes about the new version:
- The new version works best with Flash 7 or higher. Most browsers have this
installed already, if yours does not, please download it at Adobe.com. - Google Analytics now uses the same geo-data source as AdWords, therefore map
and geo-location report results may vary slightly between the previous
interface and the new interface. For those of you with filters designed for
geo-data, you may want to verify the results and edit if necessary. - Limiting the Available Reports for a profile by specifying which Report
Dashboards and Report Categories are available has been removed from the
product in favour of the new customisable Google Analytics dashboard. If you
would like to limit the availability of data within a certain profile for
certain users, we recommend removing those users from the profile and instead
scheduling an email to deliver data to them.
